Looking at my about.me page, you might be
forgiven for thinking I have multiple personality disorder. I have two
Wordpress blogs, a Blogger, as well as Facebook, Twitter, LinkedIn, Pinterest
and Tumblr accounts (I think that’s all…).
But it’s all me. Or aspects of me.
Like any human, I have different facets to
my personality and my engagement with the various social media platforms (SMPs)
have sprung from different needs at different times.
Source |
Just as in real life, our online self is constructed – by our behaviours and by our interactions with others – and constantly negotiated. We strike a pose, or wear particular clothes to present our best possible self.
I find Smith and Watson’s toolbox of
concepts helpful in thinking about online self-presentation, and I
wholeheartedly agree that ‘both offline and online, the autobiographical
subject can be an ensemble or assemblage of subject positions through which
self-understanding and self-positioning are negotiated’ (2014:71).
Take for instance, the concept of the
audience. The things I post to Facebook are vastly different to the things I put on Twitter because the audiences are different.
Facebook started for me as a place to connect and reconnect
with friends and family, people I actually know. Now I communicate
with distant strangers whom I have never met, but with whom I have warm and
funny conversations, and share common interests. My Tumblr is more
for my professional profile; it’s where I post my artwork and writing. In this, I am attempting to transition to a
new ‘me’, a creative potential employee.
I’m trying to rebrand myself, what Smith & Watson called ‘the self
regarded as a commodity’ (2014:79).
These online versions of me are still authentically me, though.
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I have also written previously here about the specular economy - we're all looking at each other and crafting our online personas, consciously and unconsciously.
Smith, S and Watson, J 2014, "Virtually Me: A Toolbox About Online Self-Presentation," in Poletti, A and Rak, J eds, Identity Technologies: Constructing the Self Online, University of Wisconsin Press, 2014, ProQuest ebrary. Retrieved 18 July 2014.